![]() ![]() "Last holiday season, the Air Jordan guys did 'Space Jam,' so we proposed this in a way to authentically engage and inspire athletes and enthusiasts," said Jeff Kearney, head of sports marketing for Gatorade. The collection will feature four different Gatorade Jordans, two of which will be sold starting Dec. As part of a recent extension with Michael Jordan, Gatorade and the Jordan brand are unveiling a "Be Like Mike" collection.
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